Room for internationals to scoop market lead in ‘attractive’ German market

Room for internationals to scoop market lead in ‘attractive’ German market

International wine makers should seriously consider Germany at a time when consumers are willing to pay more and discounters are premiumising the segment, says Wine Intelligence. The research organisation’s new German Wine Market Landscape 2015 report found the average price for gifting wines in the market had risen in the past two years, while wines for formal dinner parties were also up over the same period.

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