Cool climate Australian Shiraz still a ‘hard sell’, says Paringa owner

Mornington Peninsula’s potential for cool climate Australian Shiraz should not be ignored as the region’s reputation for Pinot Noir rises, but consumers need more convincing, says the owner of Paringa Estate. Shiraz is still strongly associated with Barossa in Australia, and all of the spicy, ripe and jammy character that entails. But, many Australian winemakers argue that Shiraz is quite the chameleon in their country.