Wine shoppers bustle to claim Treasury CEO Mike Clarke’s $3000 mega-fridge

Wine shoppers bustle to claim Treasury CEO Mike Clarke’s $3000 mega-fridge

A steady stream of wine buyers are shelling out more than $500 on bottles of Penfolds, Wolf Blass and Wynns wines so they can buy a steeply discounted large-scale wine fridge normally worth $3000, in early signs that an expanded high-risk promotion by Treasury Wine Estates chief executive Mike Clarke is paying off. Campbell Stott, general manager of Woolworths’ Dan Murphys superstore chain, said in the first two weeks of the Treasury Wines promotion his chain had been surprised at the number of shoppers choosing to trade up

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