Predicting fashion and no discounting: Keys to profitability

Predicting fashion and no discounting: Keys to profitability

Maintaining premium wine prices and reacting to trends similar to the latest “handbag”, are some of the ways the wine industry can recover from struggling production profitability, according to some New South Wales wine makers. Canberra winemaker Ken Helm is adamant that it is fatal to be price driven.

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