One in three US wine drinkers use internet to source prices but only 11% buy online

One in three US wine drinkers use internet to source prices but only 11% buy online

American wine drinkers have dramatically increased their use of the internet and social media to source information about wine over the past four years – but only 11% have actually bought wine in the ecommerce sector in the previous six months, a Wine Intelligence has shown. While 58.5 million of regular wine drinkers say they research wine online, fewer than 10 million buy wine online.

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