Scarborough Wine Co. hosts winery InstaMeet

Scarborough Wine Co. hosts winery InstaMeet

Australia’s very first Winery InstaMeet attracted more than 60 influencers at Scarborough Wine Co. in the Hunter Valley last weekend. A growing phenomenon across Australia, an InstaMeet sees a group of Instagrammers join forces at a pre-organised location to take photos and videos to post on their social media accounts. Instagram is one of the fastest-growing social platforms in Australia with more than five million monthly users and boasts growth of over 30% in the last year. Scarborough Wine Co. took up the opportunity to connect with a distinct group of enthusiasts and share its Hunter secrets.

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