Majestic Wine drops six bottle minimum rule

Retailer Majestic Wine has abandoned its six bottle minimum purchase rule as part of a new pricing strategy throughout its store network and online. The result of a strategic review conducted by new Majestic Wine CEO Rowan Gormley, the removal of the six bottle rule takes effect today (27 October) with the aim of ‘making the shopping experience simpler and easier for both new and existing customers’.