Kroger proposal would change how beer and wine are marketed

Kroger proposal would change how beer and wine are marketed

Even the most determined shopper, with grocery list in hand, will occasionally spot something interesting on a shelf and make an impulse purchase. Few would argue that the placement of retail items in stores is not important. Which is why some eyebrows have been raised at a recent proposal by Kroger Co., the nation’s largest grocer and the dominant chain in the Roanoke and New River valleys, for a private distributor called Southern Wine & Spirits to oversee how much shelf space alcohol brands get in the aisles of its stores.

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