Convenience retail is key for individual wine brands

Convenience retail is key for individual wine brands

The convenience channels could prove the best route to market for more individual wine producers, The Co-op’s BWS boss has claimed. Simon Cairns, head of beers wines and spirits at The Co-op said convenience had advantages over other types of retailers as it tapped into the twin trends for impulse buying and top-up shopping, which had been fuelling changing shopper behaviour.

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