Pinnacle drinks is misunderstood, says GM

Pinnacle drinks is misunderstood, says GM

The industry tends to get the wrong idea about Woolworths’ exclusive brands business, Pinnacle Drinks, because the division hasn’t widely communicated its reason for being, according to its General Manager Chris Baddock. He told drinks trade magazine that Pinnacle is effectively a supplier embedded in the Woolworths Liquor business and that there are two reasons for its existence.

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