Wine industry heads deny Sauvignon Blanc demand decline

Wine industry heads deny Sauvignon Blanc demand decline

Demand for New Zealand’s flagship wine is starting to dwindle in overseas markets as winemakers continue to rely on one variety from one region, a wine analyst says. However, wine industry heads claim that is not the case. Marlborough Sauvignon Blanc is well-known for putting New Zealand wine on the world stage, but over the past few years there has been an “over-reliance” on the variety in some overseas markets, Rabobank wine analyst Marc Soccio says.

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