As Chilean Wines Struggle To Rebrand, Consumers Find Excellent Value

As Chilean Wines Struggle To Rebrand, Consumers Find Excellent Value

The indefatigable Aurelio Montes looks a bit worn out and admits to me, “It is exhausting, I am getting tired. We [Chile] are on the shady side of the street and we need to get some sun!” Montes is talking about the increasing competition from countries like Argentina, Australia and New Zealand and falling price points.

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