McWilliams makes play for UK on-trade

McWilliams makes play for UK on-trade

The UK on-trade is key to helping Australia reposition its wines at higher price points, a vital step in securing the category’s long-term future in this market, believes McWilliam’s export director. Speaking to the drinks business at the London Wine Fair last week, Mark Hely, McWilliam’s export director, said a lot of Australian winemakers had “given up” on the UK market, believing it to be “too tough”.

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