Top 10 tips: Facebook for wine brands

Top 10 tips: Facebook for wine brands

Facebook is widely used in the wine sector and last year a three-year research project funded by Wine Australia revealed how important it is to think about what you post, when you post and how much you post. Researcher from the project Dr Rebecca Dolan – who has since moved from the University of Adelaide to the Department of Marketing in the University of Auckland Business School – gives her top tips for wine brands using Facebook.

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