Alibaba expects 100m shoppers for ‘wine sales day’

Alibaba expects 100m shoppers for ‘wine sales day’

China’s biggest e-commerce company, Alibaba, says its first wine sales day is set to attract 100m shoppers and that it is keen to experiment with direct importing. Alibaba, which was founded by Jack Ma, expects ‘triple-digit growth’ in its wine business in the next three years, said the company at a joint symposium with ASC Fine Wines during the first day of Vinexpo Hong Kong.

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