OPINION: Creating a unified ‘Brand Australia’ would rule, OK?

OPINION: Creating a unified ‘Brand Australia’ would rule, OK?

WE ARE a competitive lot here in Australia. Whether at school, on the sporting field or in business, we love to compete to gain “bragging rights” about who is the best. But is our competitive streak holding us back from reaching our full potential? Is our inherently competitive nature preventing our agricultural and food manufacturing sectors from reaching their potential and the rewards that would come from a united, single brand renowned as a reliable and safe supplier to the growing middle class in Asia?

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