Serving wine in larger glasses encourages people to drink more

Serving wine in larger glasses encourages people to drink more

Selling wine in larger glasses encourages people to drink more, even when the amount of wine served in different sized glass remains the same, new research suggests. Scientists at the University of Cambridge believe bigger glasses may encourage drinkers to consume their wine faster and therefore to order more. But they found the opposite effect did not occur when the same quantity of wine was served in smaller glasses.

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