Invivo signs wine distribution deal with Lion

Invivo signs wine distribution deal with Lion

A Waikato winery backed by Irish comedian Graham Norton has signed a distribution deal with beverage giant Lion. Lion will distribute Invivo Wines’ Marlborough Sauvignon Blanc, Marlborough Pinot Gris and Graham Norton’s Own Sauvignon Blanc nationwide. Invivo is big on branding and notched up a marketing coup in 2011 when it secured Graham Norton as a “brand ambassador”.

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