China’s new wine lovers: affluent millennials drinking more, turning to France, Chile and Australia

China’s new wine lovers: affluent millennials drinking more, turning to France, Chile and Australia

Wealthy young Chinese, having acquired a modicum of savoir faire and a taste for liquid luxury, are becoming game changers in one of the world’s biggest wine markets, prompting the country’s top wine merchants to also become providers of wine education. This burgeoning army of wine aficionados offers a glimmer of hope for vintners, who have been battered by Beijing’s crackdown on extravagance and the mainland’s slowing economic growth.

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