No sour grapes over new wine app

No sour grapes over new wine app

Family-owned wine delivery firm Get Wines Direct says it is reinventing the online wine shopping experience, unveiling a new virtual wine store app. The AisleOne iPhone and iPad app, under development for two years, replaces text searches and product lists with a virtual wine store in which users swipe left and right to pick their bottle. “When you’re an independent business up against the liquor giants, you need to be clever and agile to compete,” CIO Jordan Muir said.

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