Your Wine Preferences Aren’t Written In Your Genes
Joining the growing list of startups exploiting our love of DNA-personalized products is a a company called Vinome, which is cashing in on the notion that your wine preferences are written in your genes. The startup, connected to the DNA sequencing company Illumina, promises to provide you with your perfect bottle of wine, based on a DNA analysis of your saliva. This claim holds up as well as a sauvignon blanc to a bloody steak. The problem with Vinome is that there’s no scientific evidence that shows which DNA variations affect a person’s wine preference.