Premium wines drives resurgence in North America

Premium wines drives resurgence in North America

SALES of premium wines from Down Under are heading north as American drinkers discover there is more to the Australian story than kangaroos peddling Yellow Tail. Australian wine exports to the United States increased 3 percent in 2016, to AU$458 million. This was led by premium wines as exports above AU$10 per liter FOB grew by 23 per cent, to AU$41 million and the number of individual wines retailing at more than US$12 per bottle increased by 59 percent. It is a similar story in Canada, with exports of premium Australian wines (A$10 and above FOB) growing 9 per cent to C$26 million in 2016.

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