Move over sake, Invivo takes on Japan (NZ)

Homegrown winemaker Invivo Wines has built early success in its Japanese export market using strong in-store presence and its strategy of regular face-to-face meetings with consumers. For the Kiwi winemaking company, having a Japanese customer drive four hours to meet co-founder Rob Cameron is a good sign that small measures can lead to great events. Cameron, Invivo cofounder and winemaker, visited Tokyo and Yokohama recently where he poured heaps of Invivo wine and got up close and personal with Japanese wine lovers, reports NZ Exporter.