Campo: time to ‘sex up’ wine (Spain)

Campo: time to ‘sex up’ wine (Spain)

Besuited fat old men with black teeth droning on about malolactic fermentation is the last thing the wine industry needs if it wants to educate and attract younger consumers. That’s according to Pancho Campo MW, founder of the Wine Academy of Spain, who said that wine’s image should be “simple and sexy”, reports Harpers Wine & Spirit. Speaking at the recent Wine Future 11 conference in Hong Kong, Campo said: “The biggest problem of the next generation is that we are losing millennial consumers [aged between 18 and 25].”

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