Poor quality blights low-alc wines (UK)

Poor quality blights low-alc wines (UK)

The poor quality of the majority of low-alcohol wines in the UK is preventing consumers from making repeat purchases or trying other brands, according to Banrock Station. Neil Marolia, brand manager of Banrock Station, told The Drinks Business that while there is an ever-growing number of consumers who are looking for healthier products, the low-alcohol wine category was being damaged by a lack of investment in its image and quality.

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