Banrock Station announces £1m ‘lighter drinking’ campaign (UK)

Accolade Wines has announced a £1m marketing campaign for its Banrock Station Light brand in a bid to champion the lighter drinking category. The campaign will include a link-up with Weight Watchers, as it focuses on its “60 calories per 125ml glass, 100% taste”, tagline which has been highlighted as a key category and consumer driver. The six month campaign launches in January and is set to reach 5m UK female ‘Routiners’, reports Harpers Wine & Spirit.