New York state unveils program to promote its wines (US)

New York state unveils program to promote its wines (US)

While New York’s wine industry has seen its promotional budget shrink the past year or two, there’s enough money there for an ambitious program called New York Drinks New York that the Wine & Grape Foundation will launch during the first quarter of 2012. Centered on New York City, the campaign is a multi-faceted program for wine trade, media, and consumers, intended to set the stage for a long-term effort to raise awareness about the quality of New York wines, reports Penn Live.

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