US demand for sparkling wine growing, according to new report (US)

US demand for sparkling wine growing, according to new report (US)

American consumers will be drinking more sparkling wines from around the world than ever before in 2012, according to a new study published by Wine Intelligence. A broadening of the consumer base, a greater range on offer, and an increasing desire among some consumers to make sparkling wine a regular rather than occasional treat are the main factors driving the trend, according to the report’s authors. The Wine Intelligence USA Sparkling Report 2012 states that over 30 million Americans say they drink sparkling wine at least once a year, reports Tiz Wine.

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