London Olympics to generate £300m for wine trade, says study (UK)

London Olympics to generate £300m for wine trade, says study (UK)

London’s hotels, restaurants, pubs and bars stand to make an extra £300m from the Olympics – but there are major challenges to overcome as well, new research suggests. Wine distributor Bibendum reckons that food and drink spend in the capital’s on-trade will soar to £1.24bn during 2012, up from an estimated figure of £917m in 2011. However, the research, undertaken with the Local Data Company, also illustrates the potential disruption that this summer’s Olympic Games will cause, reports Decanter.

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