Selling a fine-wine story to US

Selling a fine-wine story to US

When Wine Australia invites you to go ”Around Australia in 80 Sips” it is a hard offer to knock back. From the time you have wound your way from Margaret River reds to Yarra Valley whites amid the smell of hot meat pies you can easily forget that you are actually at an events space on New York’s 42nd Street. There is a reason why this event is being held here. Producers are keen to get Americans excited about the regional subtleties of Australian wines, writes Mathew Murphy in the Sydney Morning Herald.

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