New Zealand wine retailer stands up to Australian Goliath (NZ)

New Zealand wine retailer stands up to Australian Goliath (NZ)

New Zealand retailer The Fine Wine Delivery Company is making a stand against publicly listed Australian giant Treasury Wine Estates in protest against what it describes as “outrageous price increases”. The Australian conglomerate is using a surge in demand from the new and unproven Chinese market as an excuse to apply dramatic price increases in New Zealand across their popular Penfolds Bin range. The Fine Wine Delivery Company have promoted the Penfolds Bin range every March for all of their 15 years, but managing director Jeff Poole has decided to take a stance against the profiteering move, reports Scoop Business.

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