Where there’s a wine, there’s a way

First came plastic wine bottles, and now a Melbourne entrepreneur hopes drinkers will embrace individual portions of Sauvignon Blanc or rose in disposable cups. The ready-to-drink market has been hugely successful for beer and spirit-based products but has struggled to convince wine drinkers to abandon traditional serving methods. But Georgia Beattie is hoping to change that with her company, Lupe, which since launching last November is already generating steady business at festivals and events, and was named by BRW magazine as one of its 10 start-ups to watch in 2012, reports Brisbane Times.