Tesco’s fine wine sales grow (UK)

Tesco’s fine wine sales grow (UK)

Tesco’s fine wine revamp has paid off – the retailer has seen sales jump 50% in the past year. The fine wine range was overhauled by Laura Jewell MW after identifying that customers were increasingly trading up on wine. The facelift was carried out in June 2011, both in store and online. Although fine wine sales have increased by 50% in the past 12 months, Tesco was unable to provide supporting figures, reports Harpers Wine & Spirit.

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