Prosecco rise ‘good for Champagne’ says Lanson (France)

Prosecco rise ‘good for Champagne’ says Lanson (France)

The continuing success of Prosecco is good for Champagne, Lanson managing director Paul Beavis has said. Prosecco’s sales were up by nearly 50% in 2011, the Champagne Category Report for 2011, launched by Lanson International last week, found. Such success was good for all sparkling wines, Paul Beavis, managing director of Lanson International, told Decanter.com. ‘I think it proves its point as an introducer to the sparkling category. Prosecco’s done a good job in terms of value.’ The report, which used research from analysts Neilson and CGA Strategy, comes shortly after the news that Champagne’s 2011 exports were up by 5.1%, reports Decanter.

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