Light and fresh styles on Pernod’s radar (UK)

Light and fresh styles on Pernod’s radar (UK)

Pernod Ricard is turning its attention to “premium light and fresh wines” on the back of recent sales figures that show the £6.50-£8.50 price bracket is the fastest-growing segment by value in the UK. The drinks giant believes this summer is set to be “an unprecedented season for sport and celebration” with the Queen’s Jubilee, The Olympics and the Euro Championships “serving as a huge opportunity for on and off-trade retailers”, reports Harpers Wine & Spirit.

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