Chinese consumer tastes mature (China)

Chinese consumer tastes mature (China)

A new Wine Intelligence study has found the Chinese wine market will feature more white wines and sweeter styles of reds in the future. The Emerging Opportunities report is the result of three months of research among leading players in the Chinese wine trade to understand the opportunities and potential pitfalls for international wine brand owners of this “large, complex and rapidly developing market,” says Wine Intelligence. The report says the Chinese wine trade is gearing up for a diversification in consumer tastes beyond the traditional Bordeaux wines that have dominated the imported wine market for the past three years, reports Harpers Wine & Spirit.

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