Leading winery looks to launch ‘perfect’ beer
The family-owned winery behind one of Australia’s most recognised wine labels is set to enter the beer market. Casella Wines, the winery that launched the insanely successful Yellow Tail range onto the international market, has kicked off the Perfect Lager Project, which aims to identify Australian consumer’s ultimate brew. The Perfect Lager Project calls on Australian drinkers to enter information on their ideal beer-drinking experience via a specially created iPhone application. Casella will then use the information collected from the iPhone application to create the first beer in its portfolio, which is due to hit shelves in June, reports The Shout.