Wine Australia changes to pay as you go funding model

Wine Australia is changing its generic marketing activity on offer to a user pays format – the body argues it will give it a “neutral position” and allow it to be “more agile”. Starting from the new Australian financial year on July 1, companies can select specific activities as opposed to signing up for a full annual programme in each export market. But some expressed concern that boutique producers would miss out if they couldn’t afford to pay, reports Harpers Wine & Spirit.