Wine Australia changes to pay as you go funding model

Wine Australia changes to pay as you go funding model

Wine Australia is changing its generic marketing activity on offer to a user pays format – the body argues it will give it a “neutral position” and allow it to be “more agile”. Starting from the new Australian financial year on July 1, companies can select specific activities as opposed to signing up for a full annual programme in each export market. But some expressed concern that boutique producers would miss out if they couldn’t afford to pay, reports Harpers Wine & Spirit.

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