Napa Valley pushes for greater brand protection (US)

California’s Napa Valley Vintners has upped the ante in its quest to protect its brand name. It has joined the Organisation for International Geographical Indications Network (oriGIn) – which lobbies internationally for more effective legal protection for Geographic Indications. OriGIn has 350 producer associations across 40 countries, reports Harpers Wine & Spirit. For more than a decade, NVV has campaigned for global protection for the valley, and its brand integrity. “Consumers around the world need to be assured that when it says ‘Napa Valley’ on the wine label, the wine truly comes from this extraordinary place,” says Linda Reiff, executive director of the NVV.