Asian invasion: now it’s the turn of our whites (NZ)

White wine is starting to gain exposure and popularity in Asian markets and it’s widely expected this enthusiasm will continue to grow. This observation was made early this year in a letter from Peter Fredatovich, export manager at Distant Land Vintners. The company’s new releases have been doing well in a range of competitions and this has resulted in strong interest from buyers in southeast Asian and Chinese markets. Here’s proof that there’s value in entering competitions – success can pave the way in an export drive to market, reports the Marlborough Express.