Australia taps into the booming California wine industry

Australia taps into the booming California wine industry

In February, Australian wine company Jacob’s Creek announced that it had joined hands with a California winemaker to produce a new lineup of wines, branded “Two Lands,” to be sold exclusively in the US. The collaborative project saw Jacob’s Creek’s head winemaker, Bernard Hickin, pair with Ehren Jordan, a renowned winemaker from the Napa Valley. The joint project comes mainly as an Australian effort to boost wine sales in the US. A once-booming industry, Australian wine sales in the US saw a decline of over 20% from 2008 to 2013.

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