Wine Australia UK boss Laura Jewell MW to put focus back on consumers

Wine Australia UK boss Laura Jewell MW to put focus back on consumers

Wine Australia’s new UK head Laura Jewell MW claims the country is on the brink of a renaissance as it “bounces back” with new wines and an increasingly favourable currency for export. Talking to OLN at Germany’s Prowein Show this week, she said her vision for the job, which she took up last month after moving from Tesco, was to put a focus on consumers. “There is a revolution going on in Australia, and the people and personalities are coming over to Europe in their numbers to help create real passion for their products,” Jewell said.

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