Tesco wine boss Dan Jago questions Prowein’s value

Tesco wine boss Dan Jago questions Prowein’s value

Tesco’s recently reinstated global wine boss, Dan Jago, has questioned the commercial value of Germany’s Prowein trade show and urged producers to focus on more innovation. He told Off Licence News: “It is brilliant to have every producer from around the world at Prowein laying out their wares. But if I added up all the costs of coming, you must question how visitors get value for money. You have to work really hard to get some kind of commercial advantage to being here.”

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