Wolf Blass named official wine partner for AFL

The AFL yesterday announced Wolf Blass had been named as the official wine of the AFL. Following existing relationships with the Brisbane and Essendon Football Clubs, the move will see Wolf Blass further expand the brand’s AFL footprint. Darren Birch, AFL general manager commercial operations, said Wolf Blass was another high calibre addition to the AFL’s stable of partners. “The AFL has enjoyed a successful relationship with Treasury Wine Estates over the past three seasons.”