Treasury Wine’s Clarke on the globalisation of wine marketing

As managing director and CEO of Treasury Wine Estates, one of the wine industry’s most geographically diverse marketers, Michael Clarke was well placed to address the topic of “The Globalisation of Wine Marketing” at the recent Impact Marketing Seminar. Clarke began by noting that some industry observers questioned TWE’s wisdom in hiring an FMCG veteran as CEO when he took the helm in February of 2014 (Clarke has held senior executive roles with both Kraft and Coca-Cola).