Australian wine production faces difficult conditions

Difficult trading conditions have plagued the Wine Production industry over the past five years.
Volatile demand from key export markets, a soaring Australian dollar for much of the period and rising competition from low-cost overseas wine producers have all hurt wine exports, according to IBISWorld’s updated report on the Wine Production in Australia. In the domestic market, producers have been forced to contend with changing consumer preferences and have lost bargaining power to retailers.