Yellow Tail to launch a 12-week marketing campaign in the UK

Yellow Tail to launch a 12-week marketing campaign in the UK

Yellow Tail is set to launch a 12-week marketing campaign with the goal of reaching 11 million UK consumers. The campaign, which is being led by London-based branch of The Marketing Store marketing and advertising agency, will make use of social media platforms in combinations with direct to consumer interactions through their UK sampling tour. Experimental, in-store and digital elements will be three key components.

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