Big bikkies for Aus brands in China

Big bikkies for Aus brands in China

AN Adelaide entrepreneur has secured a distribution agreement with China’s biggest hypermarket chain, RT-Mart, which is set to deliver more than $500 million in annual sales to Australian food and beverage brands. The deal, to be signed in Shanghai on Thursday, will see the establishment of a designated aisle selling “famous Australian brands” including milk powder, vitamins, wine and biscuits. It was negotiated by Randal Tomich, an Adelaide winemaker who came to China looking to secure a distribution agreement for his family label.

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