Lion signs China wine deal
Lion has signed a long-term deal with Jebsen Fine Wines to have its Fine Wine Partners portfolio distributed across China. The deal will see Jebsen distribute Australian and American wine brands across many of China’s provinces. The wine brands soon to reach Chinese adult consumers include St. Hallett, Petaluma, Stonier, Knappstein and Argyle. Bill Webb, managing director of Lion’s Fine Wine Partners, said that China is a key focus for the business’ global strategy.