Capital Markets: Crowding in on the honeymoon

The business of raising capital and borrowing money through the ‘crowd in the cloud’ is off to a flying start, but the real test will be how the new industry handles its first failures. The most noise and activity on the equity side is coming from Snowball Effect, which has hosted five successful capital raisings on its equity crowdfunding platform since it launched in August last year. The enthusiasm and the party mood extends to two of Snowball Effect’s most high-profile capital raising companies, both of which sell the ingredients for a celebration- beer and wine.